I used to be a serious junk food eater. Ice cream, cookies, donuts, potato chips—if it was engineered to taste amazing and destroy your health at the same time, I was into it. And despite knowing exactly what I was doing to myself, I couldn’t stop. I’d see this shit in the grocery store, know damn well it wasn’t good for me, and somehow it would end up in my cart anyway.
“Why am I so addicted to this crap?” I kept asking myself.
I knew it was bad for my health. I knew it was making me fat. I knew some of the ingredients had been linked to cancer. And I still craved it.
So why the hell did I keep eating it?
The Nasty Truth About “Food”
A lot of the fake Frankenstein food sitting on grocery store shelves isn’t designed with your health in mind. It’s designed to make you want more of it. More sugar. More salt. More artificial flavors. More hyper-palatable combinations designed to keep you coming back for more.
And while you’re getting addicted, fat, weak, and sick, billionaire stockholders who couldn’t give less of a shit about you or your country are getting richer and more powerful.
Do you think the guy sitting at the top of some multinational food corporation loses sleep over whether you get cancer or diabetes?
Of course not.
He wants you to buy the product so the shareholders of his company are happy. And if making that product as irresistible as possible gets you to buy more of it, then that’s exactly what he’s incentivized to do.
So why the hell do you still want what they’re selling?
I eventually figured out why I did—and it came down to two things.
#1. I Was Living in a Negative Emotional State
I used to exist in a near-constant state of fight or flight. Afraid of the economy. Afraid of the future. Pissed off about the state of the nation. Pissed off at the people at the top of the pyramid and the politicians who seemed perfectly happy to let them do whatever they wanted.
I’d scroll through the news and social media and think, Wow. Everything is completely fucked. I wish I could just move to the mountains and live off the land.”
Then, with my stress through the roof, I’d see some junk food and somehow it would end up in my belly almost as if by magic.
There was no magic, of course.
I was eating my emotions.
I was pissed off about things I couldn’t control and looking for something that would make me feel good right now.
And wouldn’t you know it—there was an entire industry ready to sell me exactly that.
#2. I Didn’t Have a Strong Enough Reason to Quit
Before I started taking Excel & Compel seriously, I didn’t have a real reason to completely cut out the crap. I thought of myself as “just another guy”—another face in the herd—which meant I figured I could get away with being 80% committed to my health and appearance.
Ehh. Close enough. Who cares? I’m not that important anyway.
That changed when I started taking my purpose seriously.
How I Actually Got Over It
The first thing I did was stop letting the state of the world control my emotional state.
That doesn’t mean I stopped caring. I want younger generations to inherit something better. I don’t like watching powerful people screw over ordinary people. And I’m not going to pretend everything happening around us is wonderful just so I can feel good.
But I finally accepted something:
I can’t control most of this shit.
The elites have their agenda. Politicians are going to do what politicians do. Economies rise and fall. Countries go through good times and bad times. And what’s considered “good” or “bad” is often subjective anyway.
What I can control is the mental state I choose to live in.
I don’t have to doomscroll myself into a panic. I don’t have to spend every day furious because some billionaire somewhere is doing something I don’t approve of. I don’t have to let people I’ve never met determine whether I’m going to enjoy being alive today.
They can play their game. I’ll play mine.
Once I made the conscious decision to see myself as blessed, lucky, and living in abundance, something changed. I stopped needing junk food to temporarily patch my emotional state because I already felt pretty damn good.
Then I Finally Had a Reason to Quit
I’ve never been particularly motivated by health alone. “It’s good for you” has never been enough to make me put down the cookies.
What actually worked was having a reason that mattered to me.
After discovering my true purpose in life—introducing the brain-changing device known as Excel & Compel to the world—my gut instinct started telling me something very clearly:
Cut out the crap.
If I’m going to call the damn thing Excel & Compel, I should probably live up to the name.
I have to become the best Uncle Blayde I can be. I have to keep my body strong, keep my brain working, and look like someone who actually follows his own advice. And then I have to compel other people to follow my lead by reading the reality-altering brain-change device you’re reading right now.
Once I had that reason, sticking to my diet and training routine became so much easier that it barely felt like I was trying anymore.
I wasn’t standing in the grocery store trying to talk myself out of buying some Doritos.
I just didn’t want them anymore.
So Why Are You Still Eating This Stuff?
You already know junk food isn’t good for you. You don’t need me to explain how junk food is slowly killing you.
So maybe the question isn’t:
“How do I find enough discipline to stop?”
Maybe the better questions are:
Why do I want this stuff so badly?
What emotional state am I usually in when I crave it?
And what am I living for that’s important enough to make saying no worth it?
Those were my real problems.
I stopped allowing things outside of my control to dictate how I felt. And I found something important enough that taking care of myself stopped feeling optional.
The cravings didn’t disappear because I discovered some magical diet hack.
I changed the person who was doing the craving.
So if you’re trying to quit junk food like I did, start there. You must become emotionally detached from the things you can’t control. Then have a real reason to become the strongest, healthiest version of yourself you can be.